Chou, En-Yi and Lin, Cheng-Yu*  (2023), “Building a social media community around your brand: The moderating role of firm engagement tactics”,Journal of Marketing Management, 39(7-8), 702-734. (本人為通訊作者，SSCI，國科會管二學門行銷領域推薦優良期刊)

林政佑*、周恩頤與許秘瑄 (2022)，探索顧客慣性於服務失誤之影響：現狀偏誤理論觀點，中山管理評論 (Accepted)(本人為第一與通訊作者，TSSCI，國科會推薦國內優良期刊)

Lin, Cheng-Yu* and Chou, En-Yi (2022), “Investigating the role of customer forgiveness following a double deviation”, Journal of Services Marketing, 36(8), 1042–1057. (本人為第一與通訊作者，SSCI，國科會管二學門行銷領域推薦優良期刊)

Lin, Cheng-Yu* and Chou, En-Yi (2022), “Stepping up, stepping out: the elderly customer long-term health-care experience”, Journal of Services Marketing, 36(8), 1076–1094. (本人為第一與通訊作者，SSCI，國科會管二學門行銷領域推薦優良期刊)

楊達凱，周恩頤*，林政佑 (2022)，從資源基礎理論探究非營利組織之社會責任活動：以財團法人聯新文教基金會為例，產業與管理論壇, 24(2), 1039-1064. (TSSCI，國科會推薦國內優良期刊)

Lin, Cheng-Yu*, Chou, En-Yi, and Huang, Heng-Chiang (2021), “They support, so we talk: the effects of other users on self-disclosure on social networking sites”, Information Technology & People, 34 (3), 1039-1064. (本人為第一與通訊作者，SSCI，國科會管二學門資訊管理領域推薦優良期刊)

Lin, Cheng-Yu and Lin, Jiun-Sheng Chris* (2017), "The influence of service employees' nonverbal communication on customer-employee rapport in the service encounter", Journal of Service Management, 28(1), 107-132. (本人為第一作者，SSCI，國科會管二學門行銷領域推薦優良期刊)

Chou, En-Yi*, Lin, Cheng-Yu, and Huang, Heng-Chiang (2016), "Fairness and  devotion go far: Integrating online justice and value co-creation in virtual communities", International Journal of Information Management, 36(1), 60-72. (SSCI，國科會管二學門資訊管理領域推薦優良期刊).

林俊昇*、林政佑與周恩頤 (2016)，服務體驗管理：亞洲文獻回顧與 未來研究方向。臺大管理論叢，26(2), 303-352。（TSSCI，國科會推薦國內優良期刊）。

Lin, Jiun-Sheng Chris and Lin, Cheng-Yu  (2011), "What Makes Service Employees and Customers Smile: Antecedents and Consequences of the Employee’s Affective Delivery in the Service Encounter", Journal of Service Management, 22(2), 183-201. (SSCI，國科會管二學門行銷領域推薦優良期刊).

Chou, En-Yi, Liang, Haw-Yi, and Lin, Cheng-Yu (2023), "Swiftly Building Pre-Contact Trust and Guanxi in Social Commerce: A Signaling Theory Perspective", 2023 AMS World Marketing Congress (WMC), Jul 11 - 14, UK, Kent.

Lin, Cheng-Yu,  Chou, En-Yi,  and Liang, Haw-Yi  (2023), "Exploring the Moderating Mechanism of Gratification Experience in Firm-Hosted Social Media Brand Community: A Perspective from Uses and Gratifications Theory", 2023 AMS World Marketing Congress (WMC), Jul 11 - 14, UK, Kent.

Lin, Jiun-Sheng Chris, Lin, Cheng-Yu, and Chou, En-Yi (2020), "What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention", American Marketing Association Service Research Conference (AMA SERVSIG), (Online).

Lin, Jiun-Sheng Chris, Lin, Cheng-Yu, and Chou, En-Yi  (2020), "Do We Click at the First Sight? Modeling Customer-Employee Instant Rapport in the First Service Encounter", American Marketing Association Service Research Conference (AMA SERVSIG), (Online).

Lin, Cheng-Yu and Chou, En-Yi (2019) “Building community around your brand: Exploring the interaction-based and similarity-based moderating effects in firm-hosted online brand communities”, Academy of Marketing Science 22nd World Marketing Congress, Jul 9 - 12, UK, Edinburgh.

Chou, En-Yi, Lin, Cheng-Yu, Chen, Ting-Ting, and Huang, Heng-Chiang  (2018), "Member lock-in and knowledge break-out in SNS groups: integrating the “pull-in”, “push-back”, and “mooring” effects", Academy of Marketing Science 21st Biennial World Marketing Congress, July, 27-29, Porto, Portugal.

Lin, Jiun-Sheng Chris and Lin, Cheng-Yu (2014), “The Role of Anticipated Regret in Switching Barrier-Based Customer Retention”, American Marketing Association Service Research Conference, June 13 - 15, Greece, Thessaloniki.