Department of Public Administration and Management. NUTN.

Faculty
Lin, Cheng-Yu
職稱 Associate Professor
Education Ph.D., Department of International Business, National Taiwan University
E-mail jlin@mail.nutn.edu.tw
TEL 886-6-2133111 ext 927
專長

Service Marketing, Customer Relationship Management, Global Branding, Online Community

可授課程

Economics, Cultural Industries and Marketing, Seminar on Cultural Industries and Marketing

  • Chou, En-Yi and Lin, Cheng-Yu*  (2022), “Building a social media community around your brand: The moderating role of firm engagement tactics”,Journal of Marketing Management (Accepted)(SSCI)(Corresponding Author)

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  • 林政佑*、周恩頤與許秘瑄 (2022),探索顧客慣性於服務失誤之影響:現狀偏誤理論觀點,中山管理評論 (Accepted)(TSSCI)(First and Corresponding Author)

  • Lin, Cheng-Yu* and Chou, En-Yi (2022), “Investigating the role of customer forgiveness following a double deviation”, Journal of Services Marketing, 36(8), 1042–1057. (SSCI)(First and Corresponding Author)

  • Lin, Cheng-Yu* and Chou, En-Yi (2022), “Stepping up, stepping out: the elderly customer long-term health-care experience”, Journal of Services Marketing, 36(8), 1076–1094. (SSCI)(First and Corresponding Author)

  • 楊達凱,周恩頤*,林政佑 (2022),從資源基礎理論探究非營利組織之社會責任活動:以財團法人聯新文教基金會為例,產業與管理論壇, 24(2), 1039-1064. (TSSCI)

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  • Lin, Cheng-Yu*, Chou, En-Yi, and Huang, Heng-Chiang (2021), “They support, so we talk: the effects of other users on self-disclosure on social networking sites”, Information Technology & People, 34 (3), 1039-1064. (SSCI)(First and Corresponding Author)

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  • Lin, Cheng-Yu and Lin, Jiun-Sheng Chris* (2017), "The influence of service employees' nonverbal communication on customer-employee rapport in the service encounter", Journal of Service Management, 28(1), 107-132. (SSCI)(First Author)

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  • Chou, En-Yi*, Lin, Cheng-Yu, and Huang, Heng-Chiang (2016), "Fairness and  devotion go far: Integrating online justice and value co-creation in virtual communities", International Journal of Information Management, 36(1), 60-72. (SSCI).

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  • 林俊昇*、林政佑與周恩頤 (2016),服務體驗管理:亞洲文獻回顧與 未來研究方向。臺大管理論叢,26(2), 303-352。(TSSCI)。

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  • Lin, Jiun-Sheng Chris and Lin, Cheng-Yu  (2011), "What Makes Service Employees and Customers Smile: Antecedents and Consequences of the Employee’s Affective Delivery in the Service Encounter", Journal of Service Management, 22(2), 183-201. (SSCI).